Marketing Team Leader

Position: Full time (42.5 hours/week)
Salary: £30k – £35k
Start date: August 2018

The role
The Marketing Team Leader is responsible for increasing attendance, growing the profile of HAC in line with its vision, and helping develop audiences through effective planning, delivery and evaluation of marketing campaigns.

With the support of a Marketing Apprentice, you will ensure effective campaign implementation and evaluation, working closely with press, digital, insight and design to ensure campaigns are coordinated, delivered to time and communicated clearly to key partners.

We are seeking someone who is passionate about sharing their love of music and the arts, with a knowledge of a diverse range of genres and cultures and a shown ability to work with people from a wide variety of backgrounds.

The post-holder will also take part in the development and delivery of the new brand, visual identity and website and will work closely with Village Underground's Marketing team on overall strategy and other projects.

Roles & accountabilities

Strategy

  • To advocate for and embed a strong audience focus throughout HAC, working with Morris Hargreaves McIntyre’s cultural segments
  • To devise and implement a strategy to deliver fantastic customer experience through CRM/Email based on MHM’s Culture Segments
  • To devise and implement a social media strategy to deliver fantastic customer experience through social media, using MHM’s Culture Segments to target audiences efficiently
  • To own and report KPIs and market insights to rest of the team (KPIs include audience figures and income for events)
  • To act as one of HAC’s brand advocates, working with colleagues across HAC to ensure the brand is maintained
  • To support the programming team to develop strategies to achieve income targets, including the pricing strategy for events
  • To keep up to date with external developments in marketing and communications to ensure the effectiveness of HAC’s marketing activities
  • To stay abreast on trends in music and culture, incorporating and implementing those effectively into HAC campaigns and values

Campaigns

  • To devise and implement marketing campaigns for a range of events to meet agreed income and attendance targets
  • To devise and implement data analysis systems to evaluate each campaign
  • To work closely with the in-house journalist and Marketing Apprentice to develop creative content to complement the campaigns
  • To support other teams with their marketing needs (e.g. advertising jobs)

Production and distribution of marketing materials

  • To lead the development of HAC’s website
  • To lead the production of HAC’s marketing collateral and other branded materials, including artwork, print, advertising, films and other media, ensuring accuracy and consistency of style and message
  • To liaise with designers, printers, media buyers and other suppliers over the production and distribution of print, programmes, advertisements and other materials

Ticketing

  • To work closely with the programming team to secure a 50% ticket allocation for each externally promoted event
  • To work closely with the programming team to renegotiate ticket allocation when and if needed

Press

  • To work with external PR Manager from time to time and be their point of contact
  • To deal with ad-hoc press enquiries

Leadership

  • To act as a mentor for the Marketing Apprentice

Person specifications

  • Understanding of the demands and challenges faced during organisational change
  • Experience of developing and implementing marketing and branding strategies
  • Experience of developing and implementing marketing campaigns
  • Experience of targeting a range of audiences via online and print media
  • Knowledge of and keen interest in the latest developments in Marketing technology
  • A commitment to championing diversity and representation, with a knowledge of a diverse range of genres and cultures and a shown ability to work with people from a wide variety of backgrounds
  • Enthusiasm for and experience in training, mentoring or support of young people and emerging talents
  • Experience maintaining relationships with external agencies and suppliers
  • Experience of using social media, digital tracking tools, and updating websites
  • Organised, self-motivated, with the ability to work across a range of events simultaneously and work towards tight deadlines
  • Excellent organisational, administration and communication skills
  • Ability to make continuous improvements to administrative processes
  • Accurate with a good eye for detail

To apply, please send your CV, any relevant portfolio and a short cover letter by 23 July to amelie@villageunderground.co.uk with the subject line: HAC Marketing